Where are you going? and how?

Feeling a bit a lost?

Are you looking for what life means to you?

You’re not alone!

“I am? I am. I am!” 

Welcome to uuness

Hi, and welcome to uuness, thanks for coming. We’re here to help you define your why and your personal style. You’re most likely someone who is thinking ‘what next for me?’  You probably don’t have to worry too much about money, you are looking for meaning, your true meaning, your quiddity, which means, your uuness.

Well done!  You’ve found exactly the right place.  We’re here to help you clarify your future, like we have done for people from all walks of life, e.g. people starting a new business, that have been made redundant, to Chief Executives of companies such as Saatchi & Saatchi and Vistage in New York. Take a look at their references here.

It’s a very private thing to feel a bit lost in life:  It can feel like you’re on your own.  But you’re absolutely not!  The research  shows that feeling this way is common.   You can have a  conversation with us without disclosing your email or your name in our forum.

Our process will craft your own purpose statement, your own unique purpose and personal style word which powers you up.  In addition, you are invited to create your own purpose logo  which will keep you on track. We can also get your life purpose converted into your own music track to get you instantly in the groove.

Who we’ve worked with

We work with individuals.  Here are some of the organisations that they work for.

How WE got here

And how uuness evolved

There’s a process to purpose

Jake Pearce is an Oxford University trained Human Scientist.  Human Sciences is the “science of man”. He became passionate about the question “who am I?” because his work in advertising, innovation and communication often meant he worked with CEO’s, authors and artists. They often wanted to be better ‘brands’ but Jake realised the approach was all wrong: brands can be superficial, but finding your life purpose never is. For example, an author was struggling to find her next book and Jake explained to her “you are a human being not a human doing, your why drives the what, not the other way around”.

So, he asked a simple question – what’s the scientific process for finding your life purpose and your personal brand?  

The answer? Nothing, nada, nothing scientific to be had, anywhere. Lots of possible ways, but no definitive process.  That’s when Jake invited other people to be involved.

We were shocked!  How can the most important question, why are we here, have no process? What we found was that people’s approach to finding life purpose is a bit like a steel ball in a pinball machine – random chaos. People seemed to bounce fast off what they didn’t want but couldn’t deliberately bounce towards what they do want.

In 2003 we created a system to plug this gap drawing on our knowledge of how you unearth the purpose of organisations along with some proprietary psychological approaches and personal semiotics.  

The approach scored 98% with New York Vistage CEO’s, where Mark Taylor was a Master chair.  The approach is like tailoring a suit: there are some common principles and materials but ultimately each suit has to be customised to the mindset and journey of each person.

Purpose Words

      zuudust   comapo     inspirion   soluway      luuleap         tokrone kikritus      lassini                    rollston    twever       nazone          facilwac           flupath                                  shortacut                 effisent       crucible servale    atomid   eggin         bursvita

Why have a purpose word? 

There are different types of purpose word. A few are are actual words like curiosity or solutions gateway. But most people opt for their own. Why is that?

It’s quite profound.  If you don’t have a word for something, you can’t really ‘see it’ in your mind.  For example, the eskimos have about fifty words for snow.  This means that they ‘see’ different types of snow, whereas to us it’s basically wet snow or dry snow.

The same is true for having your own word.  It creates a new meaning in your head.  It defines your purpose uniquely, as most people’s purpose is unique.  If you don’t have a unique word, it’s not truly yours. 

People sometimes ask if purpose words change.  And they do, which means it’s a good idea to revisit your word,  so see what’s changed.  Is it still the right word? Can it be improved? 

In addition, there’s a process behind forming these words.  It’s a process based on the science of meaning, semiotics. So it’s not just ‘make up any old word’; it’s about engineering existing words, or creating a new word that works with your mental schemata.

Who is this for?

uness is for you if you are in one of the following situations:

  1. You’ve built up a business and you’re going to sell it, but you don’t really know ‘what next’.
  2. You’re a career CEO and you want greater clarity on your path as opposed to going for the next biggest offer.
  3. You’re in a career that’s okay but it’s just not ‘doing it for you’. Equally you don’t know what’s next.
  4. You’re an artist or a celebrity, you’ve had success, but it’s been kind of accidentally on purpose and you want to clarify your next book, movie, exhibition, acting gig and so on.

And you can be assured that uuness works.

uuness was reviewed and given the thumbs up by a psychologist at The Priory, the top UK clinical psychology institute for international celebrities.

Is uuness right for you?

Over the years we’ve learned that this process is right for about 80% of the people who are interested in it.  We’ve learnt that there are some key questions that indicate suitability for the process.  This is a private process for you.  At this stage,  we don’t need to know your name or your answers.  We’ll leave you to decide privately whether you want us to work with you.

Answer the following the questions, and score yourself as indicated.

  1. Do you currently have any mental health problems which have been diagnosed? Yes – 9 points or No – 1 point
  2. Are you clear about what you DON’T want to do? What you don’t want to be doing.  On a scale of 1 to 9, where 1 point is ‘I’m not clear’, through to 9 points where you are crystal clear on what you DO NOT want to be doing.
  3. How clear is your life purpose?  Again, on a scale where 1 point is total clarity thorugh to 9 points being no clarity at all.
  4. How clear are you about your personal style? And again, where 1 point is totally clear, and 9 points is no idea whatsoever.
  5. Have you tried other approaches to life purpose and found they didn’t work? Yes – 9 points or No – 1 point

So the maximum score is 45 points, and the higher your score, the higher your need.   What you should do now is contact us. 

The only exception is your mental health.  If you have mild mental health issues, then you’ll be okay with the positivity needed for uuness.  

But if you are dealing with more than mild mental health issues, our experience is that these will block your decision making. 

Straight From the Farm

Our approach to life purpose

To be honest it is a little like Colonel Sanders with his secret recipe, but there are some broad principles which we will outline. The approach blends semiotics (the science of meaning), psychology and behaviourism. A question we are often asked is will this life purpose operate at home and in my career? Yes, is the answer.

We use life journaling with a twist, we look at your life through all of your senses. Why do we do this? You have about 20,000 unconscious thoughts a second and about 7 conscious ones. We often find the clues to purpose lie in something unknown, in the past, that you are unaware of.   Then you connect the dots to your current situation. For example, we had a client who ran gyms across Germany, and it was only by accessing the ‘smell’ of his school sports dressing room that he found his ‘why!’ He realised he wanted to use his adult skills to help children. We use a range of other tools depending on how a person’s mind works, whether they are analytical or creative gives us a different path.

Our approach to Personal style

Here we give you the opportunity to define yourself using Jungian archetypes, which are universal across human civilisations. We then give you the opportunity to define yourself using a set of words; and ask your close old friends, close new friends and family to describe you in a set of words.

We then move onto a uuboard where we ask you to be represented by different objects. There are some objects which we use constantly like cars, glasses, doors, pens and houses. And there are other objects which flow from our conversation.

The end result is a board of images, sounds and smells that define who you are.

So what do you get?

You get a unique word which resonates with you. Think of your favourite song, it works for you every time. It’s like that. A perfect word created using semiotics to ‘hack’ your brain into purpose. We have three different approaches to creating words – wordDJing, metaphor mashing and channelling. At the end of the process you get a purpose statement which operates across your home and work life. For example, Jake’s is:

“I exist to co-create, madrigal potential, to help people find their best self that they could not access” (comapo)

His personal style word is croi = creative, original and inspiring.

His purgo (purpose logo) is here, it’s the visual representation of his purpose statement.

How do we get these words right?

Once we’ve gone through the process, we test your purpose word. We test it using what we call a ‘road test’.

For two weeks you go through life doing the small things and the big things and you ask your purpose word what it would do. If you aren’t sure of something, you ask your life purpose word: it works like a guide. Your personal style word is tested too: does it help you solve problems, for example how to run a meeting?

And we keep going until it fits like a glove.

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